JW’s Bar & Grill—Logo Redesign

This was a redesigning project to create a brand new logo for JW’s Bar and Grill completely new from the old one.

Software used:

Techniques Used:

  • The goal for the design was to create a logo that communicated the concept for the bar, a sports bar that also had the added benefit of games and prizes.

  • The idea for a game token that would be used for the game machines was settled on for the logo.

  • I started out trying to find a font that fit the name well and looked nice. Script MT Bold has a nice, fun, and professional look that matched what i was going for.

  • I converted the letters to shapes so I could change the individual lines.

  • I made subtle adjustments to the letters in JW’s to make them all unique to the design.

  • I added the orange and red to make the front and edges of a coin to sell the game token effect.

  • The color choices went through a couple changes before I settled on the two shades that you see here.

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JW's Bar & Grill—Postcard