Techniques Used:

• The goal for the design was to create a logo that communicated the concept for the bar, a sports bar that also had the added benefit of games and prizes.

• The idea for a game token that would be used for the game machines was settled on for the logo.

• I started out trying to find a font that fit the name well and looked nice. Script MT Bold has a nice, fun, and professional look that matched what i was going for.

• I converted the letters to shapes so I could change the individual lines.

• I made subtle adjustments to the letters in JW’s to make them all unique to the design.

• I added the orange and red to make the front and edges of a coin to sell the game token effect.

• The color choices went through a couple changes before I settled on the two shades that you see here.